Blog 9

Cultural Transmission is defined as the act of passing on culture and information from one generation to another.  This is what made us who we are today.  As far as the topic of media and how it differs today from what it used to be is a little unsettling.  However, what I personally find upsetting is how our generation differs so much from the generations before when it comes to hard work and gratification.  Everything today is at our fingertips.  anything we would ever want or need to know can be found on the internet that is so conveniently located in our pockets.  Corners are cut and tasks are made easier constantly.  Our generation knows one kind of gratification and that is instant gratification. Our parents didn't have computers growing up, never mind a cellphone with internet.  Many in my generation expect everything to come easily and everything to be attainable instantly. From wanting to know the answer to a question to making money or getting in shape. Our generation is overwhelmed by this instant gratification.  "Get rich in only 4 weeks", "Get ripped in 5 weeks", these are things that really disturbed me. Hard work is almost a thing of the past.  This is more disturbing to me than what is currently on the TV or the radio.

This past summer I was back at my high school helping out with the annual alumni football camp.  After the camp was done for the day I went to get a lift in. I was in the middle of my lift and was approached by some of the students and we got to talking about lifting weights. I have had many conversations about training and lifting and the first question I am always asked is normally along the lines of "Bro/dude, what do you take?". It was no different when talking to these students. Rarely if ever, is the first question asked "How do you train?", it is always what  do you take.  Why is that? Because our generation is always looking for the "get ripped quick" scheme.  Everyone wants to exercise very little and take that pill to get huge or super cut for beach season.  Our generation is king when it comes to this.  

We don't want to put in the time to read the chapter of the book when we can Google the answer and only read the one relevant sentence in the chapter.  Almost everyone today does it.  I will admit it, I will do the same thing when it comes to certain things like Googling something over looking in a book.  It is just a norm among today's youth.  There are many things that our generation failed to accept from previous generations and hard work/patience is on that list.  I think this ad pretty much sums it up.